Scientists call it “cognitive brain itch.” We call it damn fine marketing. It’s no phenomenon that songs are some of the stickiest things on the planet. One second your minding your own business, the next, you’re humming to the tune of a song you forgot you ever knew. Music is almost inseparable from being human. For thousands of years, music has been one of the most powerful triggers for memory, association and recall. GMR was founded as a music agency. Our founder is a musician himself. In fact, we wouldn’t be the agency we are today without our rich background in music. Which means that when it’s time to engage your consumers through the power of music, we know it because we live and breathe it everyday.